It serves as an opportunity to generate additional income, complementing your application's existing profit model and maximizing revenue potential. In some cases, it may even prove to be more lucrative than traditional premium or ad-supported revenue models.

Furthermore, it enhances the user experience by providing income that can be utilized to develop advanced features or replace the need for ad viewing, thus significantly improving overall user satisfaction.

Additionally, it assists businesses in combatting internet fraud by utilizing collected information to enhance databases, leading to better products, services, and pricing offerings.